Do you write new content or fix existing content?

Both, but most engagements start by restructuring content you already have, since clarity and structure usually matter more than volume for AI extraction.

Our offering

Three moves from invisible to cited. And one to go further.

We don't add noise to your marketing. We take the content you already have and make it clear enough that the AI tools now shaping your customers' decisions actually understand it, then, if you want, we get the wider web talking about you too. Here's how that works.

[ 01 ] · Diagnose

AI Visibility Audit

We ask the major AI systems the questions your customers ask, then show you exactly how you appear, or don't. You'll see what ChatGPT, Claude, and Perplexity say about your company, which competitors they recommend, and why.

A plain-language report of how each major AI describes your business today
The specific queries where a competitor wins the recommendation instead of you
A quick check that nothing is accidentally hiding your content from AI
A prioritized list of what to fix first, ranked by impact

[ 02 ] · Rebuild

Content Restructuring

AI doesn't read your page the way a person does. It picks out pieces. We shape your message so every part stands on its own, answers a real question, and is clear enough that AI repeats it back the way you'd want it said.

Question-led headings that match how people actually ask AI
Front-loaded answers: the point first, the support after
Self-contained sections that survive being pulled out of context
Clear, specific claims AI can repeat with confidence, with no vague filler

[ 03 ] · Reinforce

Authority & Trust

Clear writing gets you understood; consistency gets you trusted. We make sure your business tells the same story everywhere AI looks, so the model sees a credible, recognizable brand rather than a muddle of mixed signals.

A consistent description of who you are across your site, profiles, and listings
Clear positioning so AI knows exactly what category you belong in
The credibility cues that make a model comfortable recommending you
Light technical clean-up, handled with a partner when needed, so nothing blocks AI from reading you

[ 04 ] · Amplify · optional add-on

Earned Media & PR

AI doesn't just read your site. It remembers the brands the wider web keeps talking about. The more credible places that mention you, the more confidently AI recommends you. So we go get you that coverage. This is where our team's comms background does the heavy lifting: we find the story worth telling, pitch it to the right journalists and publications, and land the placements ourselves.

A story angle built from what makes your business genuinely newsworthy
Pitches written and sent to relevant journalists, publications, and newsletters
Placements we secure for you, including features, mentions, quotes, and guest pieces
Coverage placed where it does double duty: read by people, remembered by AI

And then we prove it

If the AI answers don't change, we keep working.

Optimization without measurement is guesswork. After every engagement, we re-run your business through the same AI systems and compare before and after, so you can see your visibility move, not just trust that it did.

Common questions

What businesses ask before starting.

How long does it take to see results in AI answers?

For the AI tools that search the web live, like Perplexity and AI-powered search, changes can show up within days to a few weeks. Shifting what an AI "just knows" without searching takes longer. That builds as your business gets mentioned consistently across the web over time.

Do you write new content, or fix what we have?

Both, but most projects start with the content you already have. Clarity usually matters more than quantity, so the quickest wins come from sharpening what's there rather than writing a pile of new pages.

Which AI systems do you optimize for?

ChatGPT, Claude, Perplexity, Google's AI answers, and the others. We don't chase one platform, clear, credible content works across all of them, so the effort pays off everywhere at once.